Key Principle of a Leader #2: Sales are always too low

Sales are the driving force behind a company. Maintaining strong sales is the hardest part of business. Even if sales figures are good enough that you don’t need to expend effort today, it’s hard to recover once sales take a downturn.


Instead, sell more and don’t be worried about not being able to do as much – you’ll find a solution. Yesterday’s record becomes the new normal.

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