Key Principle of a Leader #2: Sales are always too low

Sales are the driving force behind a company. Maintaining strong sales is the hardest part of business. Even if sales figures are good enough that you don’t need to expend effort today, it’s hard to recover once sales take a downturn.


Instead, sell more and don’t be worried about not being able to do as much – you’ll find a solution. Yesterday’s record becomes the new normal.

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Peeter Tohver

Every thought in Peeter’s head is backed up by practical experience. He has managed teams and companies all over Estonia as well as in Russia and elsewhere in Eastern Europe, both on long-term contracts and drafted in to resolve specific issues. His name has been attached to Tallinna Kaubamaja, Falck, G4S, the Transport Department of the City of Moscow, Talleks and more. In his work he is every inch the rock-steady manager and inspiring leader.