Selling is like art and it starts by offering the customer value added to increase the customer’s satisfaction. Imagine a situation where the customer brings the goods he’s picked out up to the counter: The salesperson rings up the purchase, issues the receipt and reels off some words of thanks for the purchase. In this situation, the salesperson is in the role of the service person and didn’t actually sell anything.
The goal of sales is to get the customer to say, instead of “no”, “wow, you offered me something truly useful – something that didn’t even occur to me”. Now that’s top-notch selling.